Intranet as a Hub for ESG and Volunteering Initiatives

Centralize impact campaigns and connect employees to volunteering opportunities.

Quick summary

• Objective: guide practical implementation in the corporate intranet with focus on measurable results.
• Audience: internal communications, HR, IT and employee experience leaders.
• Benefits: productivity gain, better employee experience and stronger governance.

Initiative catalog and matching

This stage turns the theme into operational practice. Map the current process, define ownership, connect the right data sources and publish a pilot inside the intranet. Keep governance visible, measure adoption and improve every two weeks with user feedback.

Good practices

• Start simple and measurable: one sprint delivery that creates immediate value.
• Standardize names and taxonomies to avoid content silos in the intranet.
• Create page and card templates to speed up republishing and keep consistency.
• Use light segmentation and personalization by business unit, role and location.
• Collect continuous feedback inside the intranet through polls, reactions and internal NPS.

Practical example

1. Map the current flow related to the topic and find bottlenecks.
2. Propose a high-impact card or page with clear CTAs: do, learn or request.
3. Publish to a pilot group and track consumption, clicks and conversions.
4. Iterate content and UX from engagement data.

Storytelling and recognition

This stage turns the theme into operational practice. Map the current process, define ownership, connect the right data sources and publish a pilot inside the intranet. Keep governance visible, measure adoption and improve every two weeks with user feedback.

Good practices

• Start simple and measurable: one sprint delivery that creates immediate value.
• Standardize names and taxonomies to avoid content silos in the intranet.
• Create page and card templates to speed up republishing and keep consistency.
• Use light segmentation and personalization by business unit, role and location.
• Collect continuous feedback inside the intranet through polls, reactions and internal NPS.

Practical example

1. Map the current flow related to the topic and find bottlenecks.
2. Propose a high-impact card or page with clear CTAs: do, learn or request.
3. Publish to a pilot group and track consumption, clicks and conversions.
4. Iterate content and UX from engagement data.

Impact measurement and transparency

This stage turns the theme into operational practice. Map the current process, define ownership, connect the right data sources and publish a pilot inside the intranet. Keep governance visible, measure adoption and improve every two weeks with user feedback.

Good practices

• Start simple and measurable: one sprint delivery that creates immediate value.
• Standardize names and taxonomies to avoid content silos in the intranet.
• Create page and card templates to speed up republishing and keep consistency.
• Use light segmentation and personalization by business unit, role and location.
• Collect continuous feedback inside the intranet through polls, reactions and internal NPS.

Practical example

1. Map the current flow related to the topic and find bottlenecks.
2. Propose a high-impact card or page with clear CTAs: do, learn or request.
3. Publish to a pilot group and track consumption, clicks and conversions.
4. Iterate content and UX from engagement data.

Recommended indicators

This stage turns the theme into operational practice. Map the current process, define ownership, connect the right data sources and publish a pilot inside the intranet. Keep governance visible, measure adoption and improve every two weeks with user feedback.

Good practices

• Start simple and measurable: one sprint delivery that creates immediate value.
• Standardize names and taxonomies to avoid content silos in the intranet.
• Create page and card templates to speed up republishing and keep consistency.
• Use light segmentation and personalization by business unit, role and location.
• Collect continuous feedback inside the intranet through polls, reactions and internal NPS.

Practical example

1. Map the current flow related to the topic and find bottlenecks.
2. Propose a high-impact card or page with clear CTAs: do, learn or request.
3. Publish to a pilot group and track consumption, clicks and conversions.
4. Iterate content and UX from engagement data.

Implementation roadmap

This stage turns the theme into operational practice. Map the current process, define ownership, connect the right data sources and publish a pilot inside the intranet. Keep governance visible, measure adoption and improve every two weeks with user feedback.

Good practices

• Start simple and measurable: one sprint delivery that creates immediate value.
• Standardize names and taxonomies to avoid content silos in the intranet.
• Create page and card templates to speed up republishing and keep consistency.
• Use light segmentation and personalization by business unit, role and location.
• Collect continuous feedback inside the intranet through polls, reactions and internal NPS.

Practical example

1. Map the current flow related to the topic and find bottlenecks.
2. Propose a high-impact card or page with clear CTAs: do, learn or request.
3. Publish to a pilot group and track consumption, clicks and conversions.
4. Iterate content and UX from engagement data.

Next steps

This stage turns the theme into operational practice. Map the current process, define ownership, connect the right data sources and publish a pilot inside the intranet. Keep governance visible, measure adoption and improve every two weeks with user feedback.

Good practices

• Start simple and measurable: one sprint delivery that creates immediate value.
• Standardize names and taxonomies to avoid content silos in the intranet.
• Create page and card templates to speed up republishing and keep consistency.
• Use light segmentation and personalization by business unit, role and location.
• Collect continuous feedback inside the intranet through polls, reactions and internal NPS.

Practical example

1. Map the current flow related to the topic and find bottlenecks.
2. Propose a high-impact card or page with clear CTAs: do, learn or request.
3. Publish to a pilot group and track consumption, clicks and conversions.
4. Iterate content and UX from engagement data.